Renowned for its quality indoor and outdoor plants, rare and unusual plant varieties, compact outdoor design solutions, landscape design, plant hire, and expert horticultural advice.
The business has built a loyal customer base through a combination of knowledgeable service, curated plant offerings, and a distinctive retail experience that appeals to home gardeners, plant collectors, design-conscious buyers, landscape professionals, and trade customers alike. With a strong online presence and an established brand identity, Fitzroy Nursery offers an attractive opportunity for an owner-operator or strategic buyer seeking a business with both lifestyle appeal and genuine growth potential.
Founded and developed by Annie and Simon, Fitzroy Nursery has grown organically into a Melbourne institution while maintaining its independent character and creative edge. It operates across two premises directly opposite one another, creating a unique and highly visible retail footprint in one of Melbourne’s most sought-after lifestyle precincts. The property also features iconic artistic gates by renowned artist Debra Halpern, further enhancing the nursery’s street appeal and point of difference.
Current performance reflects solid financials, with clear opportunities to grow and expand the business further through operational efficiencies, product mix refinement, and enhanced marketing.
Serious buyers are encouraged to express interest and request further information. Opportunities of this nature are seldom available, and confidentiality will be strictly maintained throughout the enquiry process.
